Endava vs SoftServe: full comparison for 2026
Quick verdict
Endava (4.3/5) edges ahead of SoftServe (4.2/5) overall. Endava is the better choice for UK financial services firms wanting a publicly listed, London-headquartered vendor. SoftServe is the stronger option for UK enterprises running large multi-team programs needing real timezone overlap. The right choice depends on your project size, budget, and required tech stack.
Endava vs SoftServe: head-to-head summary
| Criterion | Endava | SoftServe |
|---|---|---|
| Founded | 2000 | 1993 |
| HQ | London, United Kingdom | Lviv, Ukraine / Austin, Texas (dual headquarters) |
| Team size | 11,300+ | 13,000+ |
| Rating | 4.3 / 5 | 4.2 / 5 |
| Primary differentiator | A publicly traded, London-headquartered company with named payments and banking technology practices | The largest Ukrainian-founded delivery capacity on this list, in a timezone that overlaps a full UK working day |
| Pricing model | Dedicated-team and consulting engagements | Enterprise consulting engagements, typically dedicated-team or fixed-scope programs |
| Min. engagement | Not published | Not published |
| Primary tech stack | Java, .NET, AWS | AWS, Azure, GCP |
| Industries served | Payments, Banking, Insurance, Retail | Healthcare, Financial services, Energy, Retail |
Endava vs SoftServe: overview
Endava
Endava was founded in London in 2000 and remains headquartered there today, now listed on the New York Stock Exchange, with roughly 11,300 employees delivering primarily out of Central and Eastern European centers. That combination, UK incorporation with public-company financial transparency, is genuinely rare among the companies serving British buyers on this list. Named practices in payments, banking, and insurance technology give it real depth in the financial services sector UK buyers frequently need.
SoftServe
SoftServe has grown to more than 13,000 employees since its 1993 founding in Lviv, running dual headquarters in Lviv and Austin, Texas, with a full practice across custom software, cloud, data, and AI consulting. Its scale gives it real capacity for large UK enterprise programs, and Lviv's timezone sits close enough to the UK for a genuinely overlapping working day, unlike an offshore delivery center on the other side of the world. That scale comes at the cost of the direct, founder-level access a smaller UK-facing boutique on this list can offer instead.
Services and capabilities: Endava vs SoftServe
| Capability | Endava | SoftServe |
|---|---|---|
| Custom build | ✗ | ✓ |
| Consulting | ✗ | ✗ |
| Integration | ✗ | ✗ |
| Staff augmentation | ✗ | ✗ |
| Fixed-price projects | ✓ | ✓ |
| Dedicated team model | ✓ | ✓ |
Tech stack comparison: Endava vs SoftServe
| Framework / platform | Endava | SoftServe |
|---|---|---|
| React | N/A | N/A |
| AWS | ✓ | ✓ |
| Node.js | N/A | N/A |
| Java | ✓ | ✓ |
| .NET | ✓ | ✓ |
Pricing comparison: Endava vs SoftServe
| Criterion | Endava | SoftServe |
|---|---|---|
| Minimum engagement | Not published | Not published |
| Engagement models | Dedicated team, Consulting, Fixed project | Dedicated team, Consulting, Fixed project |
| Rate transparency | Not public | Not public |
| Price tier | Mid-market | Mid-market |
Target audience comparison: Endava vs SoftServe
| Dimension | Endava | SoftServe |
|---|---|---|
| Best company size | Startup to mid-market | Startup to mid-market |
| Best industries | Payments, Banking, Insurance | Healthcare, Financial services, Energy |
| Best use cases | A UK bank or insurer wanting a publicly listed, London-headquartered technology partner., A payments company needing named domain expertise rather than generalist development. | A UK enterprise running a large, multi-team program needing genuine working-day overlap., A regulated buyer wanting an established compliance track record before signing. |
| Typical project type | Dedicated team | Dedicated team |
Endava vs SoftServe: pros and cons
| Endava | |
|---|---|
| + | Publicly listed on the NYSE and headquartered in London since founding. |
| + | Named payments, banking, and insurance technology practices relevant to UK financial services. |
| + | More than two decades of CEE delivery experience. |
| - | Mid-tier delivery capacity, smaller than the true mega-giants for very large programs |
| - | Premium pricing typical of a publicly listed, financial-services-focused vendor |
| SoftServe | |
|---|---|
| + | Largest Ukrainian-founded engineering workforce on this list, with real capacity for UK enterprise programs. |
| + | Timezone close enough to the UK for a full overlapping working day. |
| + | Full-stack practice across cloud, data, and AI, beyond development capacity alone. |
| - | Enterprise-scale process overhead that a smaller pilot project doesn't need |
| - | No dedicated UK office, unlike Ciklum or Endava on this list |
Who should choose Endava?
A typical fit: a UK bank or insurer wanting a publicly listed, London-headquartered technology partner.
A publicly traded, London-headquartered company with named payments and banking technology practices. Minimum engagement is not publicly disclosed. Works best with clients in Payments, Banking, Insurance, Retail.
Who should choose SoftServe?
A typical fit: a UK enterprise running a large, multi-team program needing genuine working-day overlap.
The largest Ukrainian-founded delivery capacity on this list, in a timezone that overlaps a full UK working day. Minimum engagement is not publicly disclosed. Works best with clients in Healthcare, Financial services, Energy, Retail.
Decision matrix: Endava vs SoftServe
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Endava |
| You need a large dedicated team for an ongoing programme | Endava |
| Your budget is at the lower end | Compare: Endava (Not published) vs SoftServe (Not published) |
| You need specialist depth in a specific vertical | Endava |
| You need staff augmentation or team extension | Neither; consider alternatives that offer staff aug |
| You need consulting before committing to a build | Both may offer discovery engagements |
Use case fit: Endava vs SoftServe
| Use case | Endava fit | SoftServe fit | Winner |
|---|---|---|---|
| A UK bank or insurer wanting a publicly listed, London-headquartered technology partner. | Strong | Strong | Both equally |
| A payments company needing named domain expertise rather than generalist development. | Strong | Strong | Both equally |
| A UK enterprise running a large, multi-team program needing genuine working-day overlap. | Strong | Strong | Both equally |
| A regulated buyer wanting an established compliance track record before signing. | Strong | Strong | Both equally |
| Fixed-price build | Limited | Limited | Both equally |
| Staff augmentation | Limited | Limited | Both equally |
Verdict: Endava vs SoftServe
Endava (4.3/5) is the stronger overall choice for most Software Outsourcing (UK) projects. A publicly traded, London-headquartered company with named payments and banking technology practices.
SoftServe (4.2/5) is worth a look if you need a regulated buyer wanting an established compliance track record before signing. If your situation matches that, SoftServe is a competitive option.
Related comparisons
Endava vs SoftServe FAQ
Is Endava better than SoftServe?
Endava (4.3/5) scores higher overall, but "better" depends on your use case. Endava's strongest advantage: publicly listed on the NYSE and headquartered in London since founding. SoftServe's strongest advantage: largest Ukrainian-founded engineering workforce on this list, with real capacity for UK enterprise programs.
How do Endava and SoftServe differ in pricing?
Endava uses dedicated-team and consulting engagements pricing. SoftServe uses enterprise consulting engagements, typically dedicated-team or fixed-scope programs pricing. Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Endava or SoftServe?
SoftServe is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each company before shortlisting.
What are the main differences between Endava and SoftServe?
Endava's primary differentiator is: a publicly traded, London-headquartered company with named payments and banking technology practices. SoftServe's primary differentiator is: the largest Ukrainian-founded delivery capacity on this list, in a timezone that overlaps a full UK working day. They also differ in team size (11,300+ vs 13,000+), minimum engagement (Not published vs Not published), and primary industries served (Payments, Banking vs Healthcare, Financial services).
Verify all details directly with each company before making a decision.